An idea for our time?

A good friend of mine sent me this, from Forbes magazine...

"9. The gig economy will provide CMOs with opportunities to work in multiple firms.

The Gig Economy is spreading and growing–from hiring a car and driver for 10 minutes or a condo by the beach for 3 days to hiring a hyper-specialized executive resource 1-2 days a week. Shifts in both technology and society now allow an accomplished senior executive to be an active member of the management team of two or three companies at once while living anywhere they want. It also means that mid-size companies now have access to executive resources that they could never before afford or attract. This ability for companies and executives to work virtually is enabled by SaaS of all varieties. This is a significant benefit to mid-market companies, giving them the ability to access talent and conduct business with an ever-increasing level of productivity as they add applications with zero effort and no IT overhead."

It's good to know we're on the cutting edge of a new trend. Here's to fractional CMOs being not the exception, but the rule!