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    Recent Posts

    Lessons from my RID Project continue…even years later.

    Using a qualitative research tool to get more out of the Jeff Sessions testimony.

    We thought reality TV was going to change TV. It actually changed reality.

    Archive

    • June 2017
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    Tags

    • Advertising
    • Measurement
    • Policy

    An idea for our time?

    A good friend of mine sent me this, from Forbes magazine... "9. The gig economy will provide CMOs with opportunities to work in multiple firms. The Gig Economy is spreading and growing–from hiring a car and driver for 10 minutes or a condo by the beach for 3 days to hiring a hyper-specialized executive resource 1-2 days a week. Shifts in both technology and society now allow an accomplished senior executive to be an active member of the management team of two or three compani

    Once again, my industry is on the wrong side of the moral highroad.

    As a person who has spent the last 30+ years in the advertising business, I get used to the jokes — “How do you live with yourself?” “You’re part of the problem…” “Why not go into politics, and have a chance at likeability?” It gets old, to say the least. But when I run across articles like the following, I have to admit, people may have a point. How on earth is the advertising industry going to take a stand AGAINST consumers having a choice how their information is used? The

    PRESS RELEASE -- David Weaver Speaks to "BIGLY" Audience - Launches New Company at SXSW Co

    Underhill-based Marketing Strategist Speaks to Packed Room at Notable Technology Conference Austin, TX, March 12, 2017 – David Weaver, a seasoned marketing strategist based in Underhill, spoke to a packed room at the South by Southwest Interactive conference with an inspiring speech on the promises and perils of working remotely. The speech was attended by hundreds of tech notables who gathered for the yearly conference. "The crowd was bigger than I anticipated," Mr. Weaver n

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