Stumbled across THIS today. Money quote: “”We all have at least one, but, in many cases, multiple items that we hold onto — even though...

I’ve performed a lot of focus group and other research moderation and analysis in my time. In my opinion, too many companies use research...

In 1992, MTV debuted “The Real World.” In many ways, this show heralded a change to an overdose of “reality” programming across every...

When ad agencies wonder why they aren’t succeeding, they should look to the insights from this article. http://www.newyorker.com/magazine...

Marketing Consultation Service Ties Rates Directly to Pay Gap For Women Underhill, Vermont, April 4, 2017 – AccessCMO, a firm that...

A good friend of mine sent me this, from Forbes magazine... "9. The gig economy will provide CMOs with opportunities to work in multiple...

As a person who has spent the last 30+ years in the advertising business, I get used to the jokes — “How do you live with yourself?”...

Underhill-based Marketing Strategist Speaks to Packed Room at Notable Technology Conference Austin, TX, March 12, 2017 – David Weaver, a...

C-Level Marketing Strategist Once Reserved For Large Brands Now Serving Startups and Entrepreneurs. Underhill, Vermont, February 23, 2017...