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Lessons from my RID Project continue…even years later.

Using a qualitative research tool to get more out of the Jeff Sessions testimony.

We thought reality TV was going to change TV. It actually changed reality.

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Lessons from my RID Project continue…even years later.

Stumbled across THIS today. Money quote: “”We all have at least one, but, in many cases, multiple items that we hold onto — even though...

Using a qualitative research tool to get more out of the Jeff Sessions testimony.

I’ve performed a lot of focus group and other research moderation and analysis in my time. In my opinion, too many companies use research...

We thought reality TV was going to change TV. It actually changed reality.

In 1992, MTV debuted “The Real World.” In many ways, this show heralded a change to an overdose of “reality” programming across every...

It’s time for ad agencies to stop acting like “business professionals.”

When ad agencies wonder why they aren’t succeeding, they should look to the insights from this article. http://www.newyorker.com/magazine...

AccessCMO Walks the Walk, Offers Women-Owned Businesses Discounted Rate Tied to the Wage Gap

Marketing Consultation Service Ties Rates Directly to Pay Gap For Women Underhill, Vermont, April 4, 2017 – AccessCMO, a firm that...

An idea for our time?

A good friend of mine sent me this, from Forbes magazine... "9. The gig economy will provide CMOs with opportunities to work in multiple...

Once again, my industry is on the wrong side of the moral highroad.

As a person who has spent the last 30+ years in the advertising business, I get used to the jokes — “How do you live with yourself?”...

PRESS RELEASE -- David Weaver Speaks to "BIGLY" Audience - Launches New Company at SXSW Co

Underhill-based Marketing Strategist Speaks to Packed Room at Notable Technology Conference Austin, TX, March 12, 2017 – David Weaver, a...

PRESS RELEASE -- Underhill Resident Launches New Company in Speech at South By Southwest Conference.

C-Level Marketing Strategist Once Reserved For Large Brands Now Serving Startups and Entrepreneurs. Underhill, Vermont, February 23, 2017...

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