Stumbled across THIS today.

Money quote: “”We all have at least one, but, in many cases, multiple items that we hold onto — even though we no longer use them — because the items still have sentimental value,” said Karen Winterich, the Frank and Mary Smeal Research Fello...

I’ve performed a lot of focus group and other research moderation and analysis in my time.

In my opinion, too many companies use research to “find out” what people are thinking. Good research structure doesn’t ignore biases, it uses them as a research tool.

See, by writi...

In 1992, MTV debuted “The Real World.” In many ways, this show heralded a change to an overdose of “reality” programming across every channel offered. Since then, “reality TV” has taken over, with even brands like National Geographic and the History Channel getting int...

When ad agencies wonder why they aren’t succeeding, they should look to the insights from this article.

http://www.newyorker.com/magazine/2017/05/22/vice-and-lululemons-brand-innovation

While agencies are trying to mirror their client’s “business focus,” VICE has figured...

Marketing Consultation Service Ties Rates Directly to Pay Gap For Women

Underhill, Vermont, April 4, 2017 – AccessCMO, a firm that focuses on marketing advice and counsel for growing businesses, has announced a discounted service rate for Women-owned businesses tied dir...

A good friend of mine sent me this, from Forbes magazine...

"9. The gig economy will provide CMOs with opportunities to work in multiple firms.

The Gig Economy is spreading and growing–from hiring a car and driver for 10 minutes or a condo by the beach for 3 days to hiri...

As a person who has spent the last 30+ years in the advertising business, I get used to the jokes —

“How do you live with yourself?”

“You’re part of the problem…”

“Why not go into politics, and have a chance at likeability?”

It gets old, to say the least.

But when I run acr...

Underhill-based Marketing Strategist Speaks to Packed Room at Notable Technology Conference

Austin, TX, March 12, 2017 – David Weaver, a seasoned marketing strategist based in Underhill, spoke to a packed room at the South by Southwest Interactive conference with an ins...

C-Level Marketing Strategist Once Reserved For Large Brands Now Serving Startups and Entrepreneurs.

Underhill, Vermont, February 23, 2017 – David Weaver, a seasoned marketing strategist based in Underhill, is using his upcoming speech at the SXSW Conference in Austin, T...